Located at 102 1/2 High Street just west of Main Street in downtown Farmville, High Street Theatre represents the LCVA's latest move toward an expanded menu of free community program offerings. High Street Theatre may be a new space, but the Friday Night Frights series grew out of the LCVA's established Cabin Films series curated by Longwood professor Chris McGee.
"The Cabin Film series was very popular with a strong and loyal following, but it was becoming constrained by its location - a cabin in the woods behind Longwood Estate - and the size of the cabin itself," according to LCVA executive director Rachel Talent Ivers. "The cabin had a capacity of 25, whereas our new High Street Theatre space allows us to host twice that number."
Friday Night Frights, also curated by McGee, features an increased number of film screenings each season, with something scheduled every Friday evening at 7 pm. Kid friendly scares will also be featured once a month at 4 pm. McGee will continue to offer introductions and facilitated discussion for a select number of screenings throughout the year. LCVA and High Street Theatre staff also plan to have a bit of fun with the theatre marquee, teasing movie quotes and word-scrambled titles.
The 50-seat theatre was developed in partnership with Longwood University and the Longwood Real Estate Foundation, and is intended to serve as a cultural gathering place that offers a variety of programming in addition to film. Theatre programming is guided by an advisory committee chaired by Greg Tsigaridas, who is active with Waterworks Players and Stars under the Stars, as well as the LCVA advisory board.
“I know I speak for the Programming Advisory Committee when I say how excited we are for the grand opening of High Street Theatre," Tsigaridas said. "The premiere of Friday Night Frights carrying on the spine-chilling traditions of the LCVA Cabin Film Series is just the beginning, and we look forward to the variety of films, readings, classes, and more that will serve both our campus and Farmville communities.” As with all LCVA programs, High Street Theatre films will be presented completely free of charge for everyone.
The space may also be reserved for private functions when it is not otherwise in use. Facility rental inquiries should be directed to Lorrie Watson @firstname.lastname@example.org.